Saturday, August 10, 2013

Working for The San Francisco Chronicle

I'm shouting from  the rooftops that I really enjoy working at The San Francisco Chronicle

When I received the call from Hearst Media to start with a new division (GateList) I jumped at the opportunity.  We all know the digital space has continued to dominate the advertising spend that used to fuel the newspapers and magazine owned by Hearst.

As we worked rapidly to shift our model, or paid was very similar to that of the clients that advertise with us. Fast forward to present day- and it's an entirely different world!!  One thing I've noticed over time as a HUNTER of new business- my main value is in doing the job FOR my clients- simple as that!

Hopefully everybody knows that Google is amazing and has done everything to help the SMB's of the world to understand the value of advertising with Google paid search. Beyond that, a solid level of analytics are provided and it makes it very obvious what is happening to the advertising spend.  Any business owner with a sharp mind and the ability to look over various numbers, will be able to see the benefit in Google Adwords almost immediately.

My job at this point is to be that "guy that sits next to you that you can lean over and say "hey Tim, how do I....."  THAT is the crux of my job and it's been a very significant benefit to my clients!

As for  ME?  I am living the dream of having a great spot over by the Palace of Fine Arts and enjoying the Marina, Russian Hill, the Financial District, and every other area of this amazing city!  I have great clients and a really great boss, and I continue to lead through the example of just being helpful and making friends.

For anybody reading this blog- my contacts are my lifeblood.  Please comment, advise, share, whatever works.  I've found that all of us have a value regardless of whether we are a client, rep, prospect, or manager.  I've learned so much from so many great people and the more I learn, the more I can mold Tim Konkle into a great resource for my clients, friends, and family.  Thank you spiritual guidance!!

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