Well the San Francisco Chronicle has continued to work at a fevered pace to pull things into the new school. With the recent addition of a new President AND Publisher, there are certain to be many improvements (let's hope) coming in the next months. Being in the heart of the tech arena, San Francisco more than any other city needs to have it together when it comes down to being strong in the market.
Hearst Media has a HUGE reach and many customers- they can provide the needed services to local SMB's and beyond (especially by owing I-crossing a top notch high end Agency) by reaching out the the same clients that purchased a good deal of print as well as other options in the marketplace.
So what's good and what's bad? Well the good is that a sharp campaign manager can perform miracles for the advertisers with access to a much higher degree of advertising. Hearst has relationships with Google, among other vendors, and are able to offer "feet on the street" so we provide value. However, the challenge has been and continues to be, having a talented Account Manager/Campaign Manager- to run things. This is where it breaks down every time- with the employees that are critical to getting these products into the market. While Hearst works hard to refine training and extend employee tenure- I'm a happy camper who has weathered the storm.
I have a large book of business with very satisfied clients- so I'm here to tell the world- GATELIST WORKS!!! The San Francisco Chronicle is yet again a force to be admired- providing they can get it right and keep employees. As for me- I'm thankful for the opportunity, the book of business, and the many happy advertisers that keep my kids fed! I love this city and I love my clients- so here's to a LOT more of that. Contact Tim Konkle at 415-317-5141 to ask any questions about local marketing options- from 300.00 and up. (WAY up)
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