Working for The San Francisco Chronicle

I'm shouting from  the rooftops that I really enjoy working at The San Francisco Chronicle

When I received the call from Hearst Media to start with a new division (GateList) I jumped at the opportunity.  We all know the digital space has continued to dominate the advertising spend that used to fuel the newspapers and magazine owned by Hearst.

As we worked rapidly to shift our model, or paid was very similar to that of the clients that advertise with us. Fast forward to present day- and it's an entirely different world!!  One thing I've noticed over time as a HUNTER of new business- my main value is in doing the job FOR my clients- simple as that!

Hopefully everybody knows that Google is amazing and has done everything to help the SMB's of the world to understand the value of advertising with Google paid search. Beyond that, a solid level of analytics are provided and it makes it very obvious what is happening to the advertising spend.  Any business owner with a sharp mind and the ability to look over various numbers, will be able to see the benefit in Google Adwords almost immediately.

My job at this point is to be that "guy that sits next to you that you can lean over and say "hey Tim, how do I....."  THAT is the crux of my job and it's been a very significant benefit to my clients!

As for  ME?  I am living the dream of having a great spot over by the Palace of Fine Arts and enjoying the Marina, Russian Hill, the Financial District, and every other area of this amazing city!  I have great clients and a really great boss, and I continue to lead through the example of just being helpful and making friends.

For anybody reading this blog- my contacts are my lifeblood.  Please comment, advise, share, whatever works.  I've found that all of us have a value regardless of whether we are a client, rep, prospect, or manager.  I've learned so much from so many great people and the more I learn, the more I can mold Tim Konkle into a great resource for my clients, friends, and family.  Thank you spiritual guidance!!

Google Circles- layers of gratitude

It's interesting, the more I dive into this and see how so much of life is connected.  Sometimes (all the time) Google has expanded my knowledge so much it's been 10 times the college I ever attended.  I think it's a fair statement that all of us work to fulfill some ulterior motive- some desire and need that pertains to the "rest" of our lives and the eternal quest for satisfaction.  What a concept to connect EVERYTHING.  Every fun moment and every difficult moment balancing in a yin and yang of perfection.....or something like that.

As I wake up on a Sunday morning in a beautiful location like San Francisco- I'm thankful for my life here and for the business associates that have brought me so much opportunity and security for my family.  For all the co-workers who have shaped and molded me, subordinate or superior- it's all relative.  We've all been a teacher, a student, and all the things in between.

I appreciate how I've been shaped- lots to do still :)

San Francisco Chronicle Building- ever changing

Well the San Francisco Chronicle has continued to work at a fevered pace to pull things into the new school.  With the recent addition of a new President AND Publisher, there are certain to be many improvements (let's hope) coming in the next months.  Being in the heart of the tech arena, San Francisco more than any other city needs to have it together when it comes down to being strong in the market.

Hearst Media  has a HUGE reach and many customers- they can provide the needed services to local SMB's and beyond (especially by owing I-crossing a top notch high end Agency) by reaching out the the same clients that purchased a good deal of print as well as other options in the marketplace.

So what's good and what's bad?  Well the good is that a sharp campaign manager can perform miracles for the advertisers with access to a much higher degree of advertising.  Hearst has relationships with Google, among other vendors, and are able to offer "feet on the street" so we provide value.  However, the challenge has been and continues to be, having a talented Account Manager/Campaign Manager- to run things.  This is where it breaks down every time- with the employees that are critical to getting these products into the market.  While Hearst works hard to refine training and extend employee tenure- I'm a happy camper who has weathered the storm.

I have a large book of business with very satisfied clients- so I'm here to tell the world- GATELIST WORKS!!!  The San Francisco Chronicle is yet again a force to be admired- providing they can get it right and keep employees.  As for me- I'm thankful for the opportunity, the  book of business, and the many happy advertisers that keep my kids fed!  I love this city and I love my clients- so here's to a LOT more of that.  Contact Tim Konkle at 415-317-5141 to ask any questions about local marketing options- from 300.00 and up.  (WAY up)