Digital Marketing- why the rep makes the difference

There are a few nuances of my job that make up my day to day duties.  Try as I may to keep every single client, every now and then one will fall out for one reason or another, and it's important to keep reaching out to new business.  In the same way that I need to reach out, so do these businesses I speak with.  The typical challenge I encounter when cold calling is the fear of change.

There are so many reasons why a business decides not to change anything, but generally it's because they don't see the problem.  And  if they did see it, they wouldn't know how to fix it!  The challenge with being a sales person is that a very large part of the craft is made up of people who have a great product but the product can't reach it's potential without the rep that is talented.  A really nice BMW can have every bell and whistle but without a driver it's a brick.  Cheesy analogy I know- but oh so true!!

The best reps are going to manage your business, keep you on your toes, ask important questions and probe, discuss things that you may not want to discuss like that nasty bathroom or the tables that should be cleaned- or a long phone message that is boring and doesn't convert.

We reps are the unsung heroes because we take so much heat for the greater good.  The most needed changes are the hardest to talk about, but a good rep will go there.  A good rep will comb through data for hours trying to understand why clients always call the business after hours, or whatever the challenge is.  The programs we create work for you, on many levels, for 24/7- you can't hire and train a staff to do that with anywhere near the same reward.

So when you get that call, and maybe even that pitch, find out what the rep is made of.  What kind of person are you talking to and how do they work?  When you find the right kind of rep, with the right kind of product- sign the deal.  Sign it and be glad you found that one rep who will do the job right!!

-Tim Konkle/GateList Sr. Rep  "Ask the Expert"

Labor Day San Francisco

September 1, 2013-

Gratitude is running large once again as I chill on a nice weekend in San Francisco.  Things continue to shift and shape at the job front, and fortunately I have a lot of things in the works and great clients- admittedly however they also have GREAT results and that is ALL ME and the support I receive from the analysts that I work with.  We have a dominant product in the marketplace in the sense that utilizing a great rep that can produce results with search strategy along with re targeting and additional supplementing with push marketing through either banners or print or both- it gives us a huge edge.  Then you add on the national pull we have and all of the companies that we own, and it's a gigantic opportunity that makes you excited to the gills if you can see the angles!

Fortunately for me I have the much needed foundation of some strong clients that have given me the most important thing- referrals!  The fact that I have many clients that will speak highly of what we can do for them- well it means EVERYTHING!!  If a client can trust a rep- that is a huge step in the  future of the relationship.  Even at that- it's  important that the rep produce, stay in charge, and continue to produce and be a strong resource for many months and beyond the year- until it's obvious there is a strong relationship that will bear fruit!

I remember when I started with this GateList project three years ago, and I have personally been involved in building out the model.  I started the process, gave feedback, hired reps, refined the model, and went to market so I could again lead the sales efforts and gain traction on my book of business.  I sit here now, 3 years later, absolutely blessed with great customers and even more success.  I'm always looking at new partnerships and will only suggest a campaign if I believe it is in both of our mutual interests.  If you need more business or want your current business run stronger with better RESULTS call Tim Konkle 415-317-5141

Thanks to all of you that have spoken on my behalf- my referrals and testamonials- I applaud you!!