We've all had that moment where somebody called us "out of the blue" and we soon realized they "wanted something". It's at that moment we have the choice to listen, politely decline, hang up, or even worse- be completely rude. I've heard everything from "you people are ruining this country" to "I hope you die"....it's amazing how much anger is associated with a sales call. Of course, I understand because nobody wants to be bothered if they didn't ASK for the help. It's a difficult philosophy because lots of us can recall a great experience that started with some form of a "cold call". This is becoming more rare in today's business landscape however, and Internet search is the preferred lead-in to any required information.
That being said, even in a city like San Francisco- it can be a small world. Can you imagine honking or yelling at the car in front of you that is driving "too slow" only to realize it's your boss, girlfriend's Mom, or something similar? Can you imagine if you were talking smack about a customer who puts food on your table and they were sitting in the seat behind you and heard everything you said?
Some of the most influential contacts and mentors in my life have always shown tact and diplomacy in all situations. My experience has been great with these types of people and I have a tremendous amount of respect for a prospective client that says "I don't think this is the right time but please stay in touch with me". Even a prospect that doesn't result in new business can provide value in being a connection on LinkedIn, introducing you to another colleague, or simply giving you feedback about what is happening in their organization.
The truly wise and successful business people on both sides always see the advantage in meeting new people and building their network. I just spoke with a carpet guy- small business and he needs to grow. He actually contacted US and requested information, however once he even heard the word "advertising" he went on a huge rant about how we're the reason the economy is tough, and went on and on about me personally even going so far as to say things about my family. I was floored- not because he was harsh to me, but because he was in the business of entering people's homes!! This guy who had so much anger and went off on a weird tangent......just doesn't seem like a business that should be in people's homes.
Beyond that, I don't think he understands the power of a network. I regularly refer people to clients that I like- even if we aren't currently doing business. Prospects who treat me with respect have often become friends, business partners, or referral resources over time. Since I work for a giant media corporation, I have the ability to connect people to one another and the main goal of what I do as an Internet consultant is to simply meet people, take some notes, and find out what the best course of action is. Quite often it doesn't result in a sale and that's OK because I like the people I meet. I truly want to help people and I in fact pray for their success and go above and beyond to consult them with a straight forward approach. If I don't think it's a good investment, I'll tell that to a client. I have many clients who have seen their life change as a result of some good business advice- and it all started with a phone call. So think about what you say and how you say it- don't be rude and harsh to sales people- they may be your biggest fan and you don't even know!
