As a small business owner in the ever changing and growing market of San Francisco, it's important to know how to get the most out of advertising. I can't tell you how many times I've heard a potential client say "I would have been better off just standing out in front of my business handing out money".....and I always tell them "yeah you would have".
Why do I say that? Am I some sadist who hates new business and commissions dollars? Am I foolish and LOVE being under pressure to perform? No- it's because I'm straight and tell it like it is- and a business owner is going to have more passion about their business than I can ever muster or replicate. It's important to take that momentum and leverage it!! A good example is when I call a prospective client, and I tell a manager what I do and they say they will "pass it along". It stands to reason that my information is going to merely be forwarded with a complete absence of passion or excitement that I WOULD bring to the table. With that in mind, I rarely have discussions with people that aren't in the chain of command close to the DM. And even when I DO have that person, I'm mostly interested in a productive discussion centered on theory.
FAR too many sales people are all pitchy, under pressure, dying for the next sale and commission and just itching to say whatever they can to get the deal signed. A deal born from that set of circumstance is almost sure to fail. Advertising should be the culmination of a logical discussion and a stellar strategy that conveys the business owner's passion for what they do and why they do it!! A good program will have consistent review and re-alignment so once the first 6 months of tweaking are over, the second six months can result in some obvious growth that can be tracked and speculated on for the NEXT STEPS.
It's just not logical to expect a quick desperate signature to result in a growing spot-on program for the advertiser. All things considered, the main objective I have when I have ANY meeting is to figure out what makes the most sense for the client and how to make it work. Unfortunately it doesn't often go down like that and therein lies the challenge on both sides.
Call me for a discussion about YOUR business- what have you done and what do you hope to do? We might not end up doing anything more than having a talk but THAT is how I make my living and if I don't see opportunity for you, I'll tell you.
Tim Konkle/Hearst Media/SFGATE and GateList on SFGATE/The San Francisco Chronicle and Google Adwords, Mobile Marketing, Social Marketing, Blogs, Creative, Content Development, etc
415-317-5141
